Remediating McLuhan

Amsterdam University Press


While current scholarly interest has assured Marshall McLuhan’s (1911-80) foundational status as a media theorist, much room still exists for further exploration of his writings, which have taken on additional layers of significance in our contemporary digital moment. Holding that media were extensions of the human, McLuhan also posited that the human was a product of technology. Ranging across fields as diverse as art history, biotechnology, and beyond, this collection of essays considers McLuhan’s ground-breaking approach within a number of new contexts and explores the distinguishing features of his media theory.

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About the Author

Richard Cavell

My research focus on media theory and Canadian Studies finds common ground in my publications on foundational media theorist Marshall McLuhan. I am the author of McLuhan in Space: A Cultural Geography (U Toronto P, 2002) and of Remediating McLuhan (Amsterdam UP, 2016), the editor of On the Nature of Media: Essays by Marshall McLuhan(Gingko, 2016), and the curator of I have also written the critical performance piece, Marinetti Dines with the High Command (Guernica, 2014), and the architectural study Friedman House (ORO, 2017)

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